TEDxUFM2011.9.6---Magatte Wade 突破性品牌的文化創新
TEDxUFM2011.9.6---Magatte Wade 突破性品牌的文化創新
TEDxUFM: Magatte Wade - Disruptive Brands as Cultural Innovation
Magatte Wade was born in Senegal and educated in France. Her first company, Adina World Beverages, was founded in her home kitchen and was originally based on indigenous Senegalese beverage recipes using organic ingredients.
The company is now the most widely distributed U.S. consumer brand founded by an African entrepreneur. The World Economic Forum named her one of their Young Global Leaders for 2011, and she is currently launching her second company, Tiossano, producing luxury organic skin-care products based on indigenous Senegalese skin care recipes.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
TEDxUFM:Magatte韋德 - 突破性品牌的文化創新
Magatte韋德出生在塞內加爾和法國接受教育。她的第一家公司,ADINA世界飲料,始建於她家的廚房,原本是基於土著塞內加爾飲料配方使用有機成分。
該公司是目前分佈最廣的美國消費者對品牌的創立一個非洲企業家。世界經濟論壇的一個名為她的全球青年領袖2011年,她目前正在推出她的第二家公司,Tiossano,生產高檔有機護膚產品的基礎上土著塞內加爾的護膚配方。
在精神理念值得推廣,TEDx是一個程序的地方,自發組織的事件,讓人們一起分享TED般的體驗。在TEDx活動,TEDTalks視頻和現場演講相結合,引發深入的討論,並連接在一個小團體。這些地方,自我組織的活動都是品牌TEDx,其中x=獨立組織的TED活動。在TED會議提供一般指導意見 TEDx計劃,但個別 TEDx活動是自發組織的。*(*在某些規章制度)
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