Authors At Google2012.4.11: Stacey Shepatin :Social TV

Authors At Google2012.4.11: Stacey Shepatin :Social TV Authors At Google: Stacey Shepatin, "Social TV" The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful "backchannel", fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And "connected TVs" blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Stacey Shepatin leads Hill Holliday's national broadcast buying practice which involves directing the strategy, recommendation and implementation for all national television buying and direct response advertising for Hill Holliday's portfolio of clients. Stacey has won multiple awards for her work and creativity, including the Advertising Age Media Maven award and MediaWeek's Media Plan of the Year. 在Google作者：斯泰西Shepatin，“社交電視” 沒有殺互聯網電視！它已成為最好的朋友。美國人比以往任何時候都看更多的電視，和我們正在從事網上的同時，我們調整英寸社會媒體已經創建了一個新的和強大的“反向通道”，助長了直播節目的復興。手機和平板設備，讓我們觀看和體驗電視，無論何時何地，我們希望。和“連接電視”融合成一個統一的大屏幕體驗網絡和電視內容，使我們回到我們的客廳。社會電視檢查的變化和複雜的電視景觀和幫助品牌定位它的許多新興市場和令人興奮的市場營銷和廣告的機會。 斯泰西Shepatin導致山Holliday的國家廣播買盤實踐，其中包括指揮所有國家電視台購買和山Holliday的客戶組合的直接反應廣告的策略，建議和實施。斯泰西已經贏得了多個獎項，為她的工作和創造力，包括廣告時代的媒體專家獎和MediaWeek媒體年度計劃。