ARIRANG NEWS2015.3.7--- 韩国瓶装水市场

ARIRANG NEWS2015.3.7---韩国瓶装水市场
發佈日期：2015年3月7日 Koreans have an unquenchable thirst for bottled water.
There are trendy water bars stocked with dozens of varieties from sparkling to glacial staffed with specially-trained waiters to help you make your choice.
But it hasn′t always been so.
Korea′s bottled water market has expanded quickly in recent years, as our Park Ji-won reports in this week′s Industry Insight. Korea′s bottled water market is estimated to hit about 5-point-five hundred million U.S. dollars in 2014. The market has almost quadrupled over the past 15 years,... and last year alone... it grew by some 10 percent. Currently, there are around a hundred domestic brands of bottled water in Korea.
But the hands-down top seller is Jeju Samdasoo the number one brand for 16 years running. Let′s take a look.
Jeju Samdasoo has been the invincible market leader,... since it was launched in the late 1990s. Produced and bottled by the Jeju Special Self-Governing Province Development Corporation,... Jeju Samdasoo racked up some 206 million U.S. dollars in sales revenue last year,... a market share of over 35 percent. : : cg .
"The reason for the continued support from Korean consumers is the unparalleled water quality. Jeju Island has one of the highest levels of precipitation in Korea. The rainfall permeates underground,... forming vast groundwater resources. Jeju Island′s volcanic rocks function as a natural filter,... resulting in clean and naturally mineral-enriched water." With Jeju Samdasoo firmly in the lead,.... the competition for the number-two spot has been fierce. As of the end of 2014,... Baeksansoo,... a brand launched in 2012 by food and beverage conglomerate Nongshim,... has taken the highly-coveted second position,... with a 5-point-4 percent market share. While Korea′s bottled water market grew about 10 percent last year,... Baeksansoo′s revenue expanded over 30 percent from the previous year.
"There are three conditions for good water resources: excellent water quality, a clean environment and an abundance of water. Baekdusan Mountain meets all three conditions,... and that′s why Baeksansoo is bottled there." With the growing interest in health and well-being in the nation,... sales of bottled water have outpaced the sales of juice,... which tends to contain sugar and artificial colors,... for the first time. Now that water is one of the most popular beverages,... consumers are developing a water palate and a flair for water and food pairings.
And premium water bars like this,... which sells over a hundred bottled water brands,... are gaining a foothold. At the bar, water sommeliers offer their advice about which types of water will best suit consumers′ needs.
"There are many types of bottled water,... from glacial water to deep sea water to spring water. The taste depends on the mineral content and the water′s PH. And now that drinking bottled water is now considered as a part of a health and beauty regiment,... the ma
韩国有难以抑制的渴求瓶装水。
有摆放着几十个品种，从波光粼粼的冰川配备了专门训练的服务员帮你做出选择时尚的水吧。 但它并非总是如此。
韩国瓶装水市场在近几年迅速扩大，作为我们在本周的行业洞察朴趾源的报告。
估计韩国的瓶装水市场创下约5点，5亿美元在2014年。
市场上已经几乎翻了两番，在过去15年间，......并仅去年一年...它增长了约10％。
目前，大约有一百个国产品牌在韩国瓶装水。
但实际操作下来卖得最好的是济州三多水第一品牌运行16年。
让我们一起来看看。
济州三多水一直是无敌的市场领导者，...因为它是在90年代末推出。
生产和济州特别自治道开发公司瓶装，...济州三多水折磨了一些2.06亿美元的销售收入，去年...超过35％的市场份额。 ：CG。
“究其原因，从韩国消费者的持续支持是无与伦比的水质。济州岛有沉淀在韩国的最高水平之一，降雨渗入地下，形成......巨大的地下水资源。济州岛的火山岩功能自然过滤，...导致清洁和自然强化矿物质的水。“
与济州三多水牢牢领先，....争夺数个点已经非常激烈。
截至2014年年底，... Baeksansoo，......由食品和饮料巨头农心在2012年推出的一个品牌，......已经采取了高度觊觎的第二个位置，...有5点，4％市场份额。
虽然韩国的瓶装水市场，去年增长了约10％，... Baeksansoo的收入扩大了30％，从上年同期。
“有三个条件，良好的水资源：优良的水质，清洁的环境和水丰富白头山山满足这三个条件，......这就是为什么Baeksansoo瓶装那里。” 随着健康和国家福祉的兴趣与日俱增，...销售的瓶装水已经超过了果汁的销售，...这往往含有糖和人工色素，......第一次。 现在，水是最流行的饮料之一，...消费者正在开发水口感和风味水和食物配对。
和高档水吧这样的，...主要销售百余瓶装水品牌，...都站稳了脚跟。
在酒吧，水侍酒师提供他们对这些类型的水将最适合消费者需求的建议。
“有多种类型的瓶装水，...从冰水深海水泉水的味道取决于矿物含量和水的PH值，​​而现在，饮用瓶装水目前被认为是作为一个部分健康和美容团，...马