ARIRANG NEWS2015.8.16---2014年全球移动广告市场

發佈日期：2015年8月16日
Smartphone－usage is， of course， becoming more prevalent throughout the world，... and the mobile advertising market is a sector that has been profiting from that growth.
But…some warn of developments that may end up ′lowering′ the boom. Kim Min－ji reports.
The global mobile advertisement market is reaping the profits.
According to a joint report by IAB Europe and IHS Technology，... the revenue from the global mobile advertisement market amounted to 31－point－9 billion U.S. dollars in 2014.
That′s up nearly 65 percent from the previous year.
By segment， mobile display generated nearly half of the total global mobile advertising revenue，... or 15－point－1 billion dollars， followed by mobile search with 46 percent at 14－point－7 billion dollars，... and messaging with seven percent share，... or 2－point－1 billion dollars. The North American region accounted for the biggest proportion of the market at about 45 percent，... or 14－point－3 billion dollars.
It was followed by the Asia－Pacific region at nearly 37 percent，... and Europe at about 17 percent. However， posing a possible threat to the market，... a separate report says ad blocking software could cost online publishers losses of over 20 billion dollars in revenue this year. Currently， nearly 200 million people worldwide are using ad blockers online an increase of more than a 40 percent from June 2014.
The report warned of a ′game changer′ this fall when Apple launches its iOS9， a new mobile operating system which will allow the development of ad blocking apps supported by Mobile Safari which currently makes up more than half of the global mobile browsing market. Kim Min－ji， Arirang News.
智能手机的用法是，当然，在世界各地变得越来越普遍，...和移动广告市场是已经获利从生长扇区。
但是......一些警告的发展，可能最终会“降低”的热潮。
金敏姬报告。
全球移动广告市场获得了巨大的利润。
根据IAB欧洲和IHS技术的联合报告，...从全球移动广告市场的收入为31点9十亿美元的2014年。
这是上涨了近65％，从上年同期。
由段，移动显示器产生了近一半的全球移动广告收入，...或者15点-1十亿美元，然后用46％的移动搜索在14点7十亿美元，...并用短信百分之七的份额，......或2点1十亿美元。
北美地区占市场的比重最大，在45％左右，...或14点-3十亿美元。
其次是在亚太地区的近37％，...和欧洲约17％。
然而，构成了可能的威胁市场，...的另一份报告说，广告拦截软件，今年可能花费超过20十亿美元的收入在线出版商的损失。 目前，全球有近2亿人正在使用的广告拦截在网上从2014年6月同比增长超过40％。
该报告警告说，“改变游戏规则”这个秋天，当苹果公司推出其iOS9，一个新的移动操作系统，这将使广告拦截应用程序的开发移动Safari浏览器支持目前构成了超过一半的全球移动浏览市场。
金敏姬，阿里郎新闻。