ARIRANG NEWS2015.10.10---增强现实成为韩国普遍的购物体验

ARIRANG NEWS2015.10.10---增强现实成为韩国普遍的购物体验
發佈日期：2015年10月10日
With Korea′s advancements in digital technology， more and more retailers are using a feature called ″augmented reality″ to make their products stand out.
Our Oh Soo－young takes us shopping. Trying on clothes in the fitting room can be a hassle when you′re shopping. But inside a store in Garosugil ， a trendy shopping zone in Seoul， customers can try on any piece of clothing within a second...
By walking in front of a ″magic″ mirror， customers can see their reflections wearing the item of choice. They can even move around and look at individual stitches on the clothes. Behind this virtual experience is a technology called augmented reality， which combines physical objects with digital graphics or information..
The technology is becoming more and more commercialized in Korea， popping up in fast－food and convenience stores. While eating on the go， customers can see themselves dancing with celebrities and even strike a pose for a photo. Some convenience stores allow a change of scenery with virtual wall displays that even cast shadows on the floor. ″I don′t feel like I′m in a convenience store.... It′s a refreshing and tasteful experience.″
And at this ice cream franchise， customers scan the logo on an ice cream box... and animated characters pop out onto the screen， introducing brand new flavors.
″Because we use animations or graphics based on physical products to deliver information to our customers， they become more interested and participate more...″
Creating a fun and vivid shopping experience， augmented reality is on its way to becoming a new commercial trend in Korea.
Oh Soo－young， Arirang News.
随着韩国在数字技术的进步，越来越多的零售商正在使用一种称为“增强现实”功能，以使自己的产品脱颖而出。
我们哦洙年轻带我们购物。在试衣间试衣服，可当你在购物的麻烦。
但在Garosugil，在首尔时尚购物区的商店里，顾客可以尝试在一秒钟内的任何一件衣服？
通过走在一个“神奇”镜前，客户可以看到他们的反思穿着的首选项目。
他们甚至可以走动，看衣服上的各个针。
这种虚拟体验的背后，是一个叫做增强现实技术，该技术结合了数字图形或信息的物理对象......
该技术正变得越来越商业化的韩国，突然出现在快餐店和便利店。
虽然吃在旅途中，用户可以看到自己与明星跳舞，甚至摆姿势的照片。
有些便利店允许的风景与虚拟显示墙，即使投射阴影地板上的变化。
“我不觉得我在便利店.... It'sa清新和雅致的经验。”
而在这个冰淇淋加盟店，用户扫描的冰淇淋中的标志......和动画人物弹出到屏幕上，引入全新的口味。
“由于我们采用基于物理产品来传递信息给我们的客户动画或图片，他们变得​​更加有兴趣，并参与更多...”
创造一个有趣而生动的购物体验，增强现实的道路上成为韩国新的商业趋势。
哦洙年轻，阿里郎新闻。