Ericsson2015.12.17---Simon Frost :未來消費者

Ericsson2015.12.17---Simon Frost :未來消費者
發佈日期：2015年12月17日
At IABM International Business Conference and Awards 2015, Simon Frost, Ericsson’s Global Head of TV and Media Marketing, presented a keynote session titled: ‘Future Consumer – The growth of integrated connectivity and media.’ As the TV industry undergoes the most dramatic shift in its entire history, mobility, broadband and the cloud will represent the primary enablers of change, creating unprecedented challenges and opportunities for all. In this video, Simon Frost discusses the key strategies for success, including the four most critical elements which will help drive success in the continual transformation of TV.
在IABM國際商務獎2015年，西蒙·弗羅斯特，電視愛立信的全球負責人及媒體營銷，提出了一個主題演講題為：“未來的消費 - 集成的連通性和媒體的增長”隨著電視產業在經歷其整個歷史上，移動性，寬帶最戲劇性的轉變和雲將代表變革的主要推動者，為所有人創造了前所未有的挑戰和機遇。在這段視頻中，西蒙·弗羅斯特討論了成功的關鍵策略，包括這將有助於推動成功的電視不斷轉變的四個最關鍵的要素。


0:08won the last session before dinner or drinks and I think we're probably
0:19getting pretty close to wanting a drink by now but she never tempted going up
0:23his game it was getting really comfortable now
0:25ever really wants to sleep at this point I was freezing earlier now definitely so
0:30it is my great pleasure thank you so much for this opportunity to talk a
0:33little bit about the future consumer and this isn't as good a little bit of
0:37stargazing but at the end this is a call to action and I think actually I mean
0:42it's been a privilege to listen to some of the great sessions so far today and I
0:46think it really touches on some of these different points of this is a bit of a
0:49bit of a rounded view but around did attempt to look at this and there was a
0:54comment earlier there was a comment earlier if he comes the telcos oh
0:58goodness me is another one is Ericsson you know enormous enormous spend a
1:03hundred eighteen thousand people in a hundred 80 countries a massive massive
1:06company why am i on this stage why am I here was gonna question I asked him but
1:14this is it a little bit Ericsson fundamentally believes in this industry
1:17as a growth industry as an opportunity to my next point I'm gonna address why
1:23because it's addressing a number of different industries and Ericsson been
1:27basically investing in this area for quite some time this is the only
1:30introductions like they were gonna get too much into this lovely stuff but it
1:34was just to put a bit of context of the fact of why is someone a big telecoms
1:38vendor here because we happen to be a very large media vendor now so back in
1:432007 which is where I came from a contemporary television show we have you
1:47know that compression bender when encoding vendor part of the technical
1:52group start moving into managed services at Microsoft Microsoft up here already
1:56so we bought media room now the biggest IPTV platform of Microsoft as you keep
2:02using ATT red be sure everyone in this room is heard of red bee media so
2:07Ericsson book red bee media to get into broadcast media player
2:10manage the BBC ITV channel 4 Channel 5 500 TV channels extremely proud of their
2:15heritage and then later you know lastly I BC we now second edition of 50 of
2:19India and really two callers don't it's fascinating cornerstone because we've
2:24had that discussion here about hardware and software about broadcast ended about
2:29the shift to suffer about soccer is a service models I mean this much pretty
2:32much is a beautiful timeline to represent that Ericsson started off
2:35buying one of the largest hardware vendors the video encoding related
2:40acquisition is just made is a software including vendor doing the same thing so
2:44beautiful book is really in terms of him as a nano as a metaphor for what's
2:49happening in our industry but what is happening
2:52overall this is Ericsson's broader vision auto vision of something it calls
2:57the network society and it was the game i'd what does this mean what is a
3:02networked society or internet of everything if you like into other
3:05context and what we've really been doing the Internet Society is underpinned by
3:09three things mobility broadband and cloud services and if you look at this
3:14nice little simple chart the key message here is we've moved beyond deploying the
3:20infrastructure of the Internet infrastructure of cloud services the
3:24infrastructure of the web so we've got we've been building building building
3:29building we've been to the installation phase we are now you know rolling out
3:33the deployment phase and what's happening of course is mass disruption
3:36mass disruption to every single industry you know think of taxis think booba
3:41think any industry you choose to think of has been disrupted by the
3:46fundamentals of the internet but it's more than the internets the capabilities
3:50to underpin the internet as it is here in mobility conductivity has moved from
3:54serving a few basic use cases to transforming the future of every
3:58industry and society it is and it's only just beginning is accelerating that
4:04might sound again like another scary message for everyone in this room but
4:07it's not it's opportunity this opportunity we have to grasp this and I
4:11think we can so let's look forward a little bit to 2020 some of these
4:17predictions that we made
4:18aid and John quoting one of our predictions already in terms of that by
4:222020 there will be twenty six billion connected devices on the road to fifty
4:28billion connected devices there's a lot of devices considering ask people this
4:33is the internet things is the internet everything this is the small fridge the
4:36connected watch the traffic lights the tell the government's when the light
4:40bulb blown you know this is everything being connected that should be connected
4:44logically and I'll have a lot of use cases out of those 26 billion 15 million
4:49of those will be video enabled and we all know what these devices are says the
4:53tabloids is the smartphones these you know maybe these the internet-connected
4:57fridge where you are going to watch content on your fridge as we've already
5:00heard today and it's already changing how people consume media we already know
5:05that we see from example the kids bedroom TV now is the tablet is no there
5:10is no did you know there is no children's TVs in bedrooms anymore that
5:13tablets they like the tablet that I the touch experience of the tablet and I say
5:18he had a set of today is irrelevant as not meant to be a controversial
5:21statement but look at one of the latest categories of connected devices is these
5:26tiny little sticks the Roku stick their Amazon fire stick you know these little
5:30chrome costs that's the future of the set-top box ultimately because our
5:35customers point of view the TV service providers the platform operators set-top
5:39boxes are a big pain is one of the biggest investment aspect they have and
5:43today very big very thick they have large that clients that hard disk in
5:47them spinning away have large amounts of juniors so we can time shift TV and
5:50record TV perfect for today is not whether future's going by any means
5:55another statistic that by 2020 70% this is going up so far is it from a laces
6:03mobility report 70% basically of all traffic in a mobile phone network in a
6:07cellular network is gonna be video I mean we're building video networks we're
6:13not building networks anymore not building an internet anymore we're
6:15building a video internet because fundamentally video is the scaling and
6:19dimensioning factor for everything to do with the internet and that's a massive
6:23challenge
6:24wireless operators for network operators we already need solutions to try and
6:28mitigate some of that because this is massive cost I mean who cares less I
6:32mean we the consumer just want to watch eg we just want to watch Netflix we want
6:37great quality experience is now expect it but it just works
6:41who's paying for that to try and make it just work that's a big challenge
6:44basically and this is why we start to see the road to 5g the road to the next
6:48generations of networks but also asked the clerk broadcasting in cellular
6:52networks if we're gonna have super popular content and is always popular
6:56content in TV how we gonna handle that well maybe broadcasting in some aspects
7:00of networks so that number is bigger I mean seventy percent is pretty much
7:05saturation already and it's only going to keep going up and that's just
7:08wireless networks of course in fixed networks it's already extremely high and
7:13another trend another key path by 2020 in advanced markets which is basic
7:18broadband penetration 50% of all content consumed will have shifted to on demand
7:23and time served so we know the death of India TV we're talking your Roshan of
7:28the value of schedule in UTV Awards on demand and time shift and we reach that
7:34balance point so finally you know because clearly should linear television
7:37is how many most people consume TV today the Netflix affected still tiny you know
7:42on demand is still small but it's growing very quickly so this is not just
7:47pure emotion of linear television this is also growth in overall consumption
7:50out as well so the two things are running together for the fact that half
7:54of all content consumed will have moved on demand and half of it will be live in
7:59India and the key piece to take away here from all of our studies that we do
8:02and I'm gonna touch my studies in a second is likely still incredibly
8:06important to live television is never going away and and you know the schedule
8:10is shifting more towards personalization and convenience so that's twenty twenty
8:17and we've got this network society coming if he's not already here so what
8:22does that mean for us what does that mean for this industry our industry our
8:26customers and as I say I think the median value chain is forever disrupted
8:30I'm not sure we can put this back together again I think we just have to
8:34work out like we had in the previous it and its new relationships its new ways
8:38of forging partnerships you know the guys on the left the content owners in
8:42the broadcasters want globalization of content they want to go to mass market
8:47they want to brew build their brands globally they want to leverage this
8:51fabric of the network society the Internet connectivity to deliver Media
8:55Direct why shouldn't we heard about Big Data you don't get big data you do not
9:00get the consumption data off your comp Neurol broadcaster unless you have a
9:04better closer tighter relationship to the consumer at the end and that's what
9:09our customers want and that's why we're starting to see these Oct models we
9:12started to see the apps being built and will start to see new entrance appear to
9:17aggregated content what is Apple TV if it's not a new way of aggregating some
9:22more online content so more people are trying to come in and offered
9:25aggregation service to this trend of an explosion fountain going online and it's
9:31certainly not a great consumer experience by any means all this content
9:35suddenly online in Google Maps is not a brilliant experience by any means and on
9:40the right hand side so the pay-tv service provider industry telecom
9:45operators cable TV service providers satellite TV service providers in a
9:50traditional pay-tv they're having a tough time as well because fundamentally
9:56the upstream content owners and broadcasters have now started to bypass
10:00them devaluing them the new entrants the Netflix Hulu than the others have now
10:05just we calibrated the consumer expectation we will see
10:08of what television to pay for is actually like if I'm paying $10 a month
10:12for Netflix it seems to work on my devices it's got good enough content why
10:17am I paying $150 a month to Comcast or Time Warner to charter or whoever else
10:22or virgin will sky because I'm getting all this content I don't watch
10:26getting all these services I don't use I mean what value is that so it's
10:30challenging you really is challenging to establish that value again continue to
10:34be established because the person on the right hand side of this picture is
10:38getting pretty fickle and they can be quite fickle because it's much easier
10:42for them to change that shift do what they want to do the power is shifting
10:46towards the right if it ever did
10:48if ever wasn't on the right which is also home to using what we want to watch
10:51and we still in the content business it always has been the content business so
10:55to me this is the big challenge and a big challenge of course is to help solve
10:59the problems of these different customer types and how do we go about doing that
11:03so the consumer the person on the right hand side we do and you consumer
11:08research representative about 680 million people each year
11:13big big study twenty markets that we do it let me take you through some of the
11:18stats are now 2015 is the latest reports we publish this is freely available
11:21since 2011 to this year
11:26streaming on them and so on demand streaming of content has gone up to 50
11:31percent Daily Show daily people tell us fifty percent of those people we talked
11:36to a streaming on-demand content every single day that's pretty big league
11:40since 2011 binging 87% probably no surprise we all know the beans green
11:46trend but really high so this is once a week if you have a escort service
11:51Netflix or Hulu and Amazon if you're an escort subscriber eighty-seven percent
11:55of them are watching more than one episode a week
11:58massive number huge huge number Millennials will always talk about women
12:04anyways grow up they change their behavior will they not that Millennials
12:07today over 50% of all their content consumption is on smartphones and
12:11devices using the big TV but not for the majority they're viewing majority the
12:17viewing is on their terms on their devices so what do we do about that how
12:22do we address that and as safe as an industry will it shift will be or become
12:26boring and old and have jobs and responsibilities and as you say just
12:30want to sit in front of the TV slump with a dinner and go watch the news
12:34entertain
12:35we don't know yet the last to really worry me the last to offer our call to
12:41action I think to our industry to help our industry 50% of all linear TV
12:46viewers are frustrated every single day with finding something of value to watch
12:51that's a bad situation to be a really bad situation to be is what it means is
12:59others are solving that problem or others will solve a problem or this is
13:02where I come back to that perceived value issue if I can't find anything to
13:06watch and it's free
13:08I've just wasted by 10 minutes my time I did is gone cold I flicking through the
13:12EPG have gone to 15 pages all this happened is my dinners got colder the
13:16Cassie something but if I'm paying $100 a month that that's really not a good
13:22situation to be in
13:23so we have to help solve that problem I think we can get the last one added up
13:28to me as well
13:29to something we need to think about the Net Promoter Score of all the new
13:32entrance of your Amazon again your Netflix weathers
13:36Promoter Score of these new entrant is much much higher than traditional
13:39operate the traditional players there's a real pressure point for our customers
13:43and as an industry as vendors innovators he is our opportunity to really help as
13:50a partnership model to solve these problems is the pressure point is now
13:53really is now so simple to say very hard to do this is what we think is basically
14:04should be printed out of stock on the border in every one of our customers and
14:08should be our mission statement I think fundamentally which is the consumer is
14:12in charge the consumers during the voting making the decisions and I think
14:17we should have a single guy a single-minded goal here to light the TV
14:22consumer every single day and I think he the everyday one is probably the scary
14:26when I think who's who in the room thinks delighting a TV consumer ease is
14:30what we're in the industry of doing
14:31mountainside we probably are entertaining informing having fun so
14:36delighting a TV consumer i think is where the industry sees get to the one i
14:40think is the really scary every day because we do not care industry does not
14:45have in our customers don't have the platforms the technology the operational
14:50models the mentality the mindsets to innovate every single day and roll that
14:54out to a customer I mean we can come up with great ideas but we're all things
14:57out in months
14:58tens of months software versions no it's not and if you look at the again the new
15:04entrants are using web methodologies web mentalities they built new organizations
15:09around continued innovation and service delivery that's what we're all up
15:13against that's a big challenge our customers as well we have to help him in
15:17that so we break this down a little bit I was gonna talk you through a little
15:21bit 24 primary areas for things that we think might help maybe for things that
15:26as an industry we can wrap around easy to use words I think any really hard
15:31things probably going crack so seamless experiences I think customers already
15:37the end consumer the interviewer probably already expect things to be
15:41completely seamless immediate consumption why can i watch high-quality
15:45content on the train to be honest I can't even make phone calls on the train
15:49so I can i watch stream video on the train nobody seems you can watch video
15:54on the train
15:54why can't I continue watching a show at home after getting home from commuting
15:59so iconic Aussie on one thing session transferred to my TV any possible
16:04scenario you can imagine for video consumption will be coming so why isn't
16:08why doesn't just work why doesn't just work why isn't it seniors
16:12delivery infrastructure isn't ready the API's the control platforms aren't yet
16:17ready there's a huge amount of technological issues to solve making
16:20experiences truly seamless and I think especially if we shifting video delivery
16:24to the Internet as a whole load to do about making a video networks engineered
16:29ready for that capability the second personalized discovery again very simple
16:34to say I think the programmatic recommendation of content to just you
16:38and I love especially the mood where in just entertain me or I want to search my
16:42love this actor
16:43there's a great experiments going on i think is great deployments going on in
16:47the industry so I think we're making great progress here I still think
16:51there's a huge huge huge way to go in terms of very intelligent programmatic
16:55recommendation of content but it's gonna have to be cracked 50 percent of people
17:00are frustrated with linear TV today every day this is gonna be top of the
17:05agenda isn't it
17:06personalization and we all know the personalization opportunity of course is
17:09bigger than just recommending content the commercial opportunity of course is
17:13recommending advertising recommending merchandising all kinds of other things
17:16we've heard about big data again today running plays a key part Analytics is
17:20huge here
17:23immersive content the third polygamy immersive content this two trends one
17:26inside immersive content is consumers want to immerse themselves in the stuff
17:30they love and that's the been doing training we've seen that so we have to
17:34help it shipped to undermine we have to help that accessibility to the shows the
17:39stuff they love and also the things that their social friends live recommended or
17:43you know what is their peer group watching what celebrities watching we
17:46have to enable that as well but the other part of the content of course that
17:50we all get excited about an industry every time you go to a conference or a
17:53show he's talking about next-generation television format HDD is it gonna be
17:58four or eight K should we wait do we need high dynamic range with the screens
18:02be ready you know all of this stuff but it is a huge opportunity here because
18:06consumers every time every study we do consumers understand quality picture
18:12quality this is understand picture quality and they're prepared to pay for
18:15it every shift we looked at alright 3d was a bit of a blip on the radar the
18:19numbers will talk about but standard definitions of high-definition 20 tht
18:23people will pay for the premium you know we were very proud to be able to launch
18:27the bTW sport UltraHD channel BBC Sport big big challenge to do that you know
18:31the first time in the UK to do what tragedy
18:35and the last one this is a tricky one probably because it's not the
18:37technological wonder there is technology underpinning this we've heard a little
18:41bit about the shift to software we've heard about some of these different
18:43models to be constantly evolving unique layout you need software you need
18:49development operations in cloud tops
18:51you know you need our customers are going to be using these models so they
18:54roll out features every single day they don't try to soften due in six months
18:58time you gotta roll out new features that got to experiment to listen to the
19:02consumer think we'll try this try that what works what doesn't know how
19:06platforms and software technologies to integrate together to use these new
19:11next-generation web technologies IP technologies software technologies and
19:15cloud technologies to make our customers so they are the elements of consumer
19:24delight so for me this is I think our role as an industry and as a vendor
19:32something that we're focused on Eric's and certainly is turning consumers into
19:37their greatest fans we heard about fans before that's that's the opportunity
19:41ahead of us for our customers to enable our customers to do this is this picture
19:46here you know is an emotive amazing industry that we're in and we have to
19:50help everyone our customers delight consumers viewers and make them ultra
19:55loyal fans
19:59thank you we are running a little bit late are there any questions from the
20:14floor against which it is I will be in the world Adrian didn't get a chance to
20:25ask to the last panel we got we got closed down early customer delight in in
20:36our industry real customer delight is critically dependent on all of us on our
20:43side of the industry working together to do provide a a cooperatively delivered
20:50delightful customer experience and I really want any unusual said the same
20:56thing just now and I really wonder if this industry and other industries
21:01involved are actually ready to provide a seamless customer experience I mean can
21:08we eliminate competitor competition with each other so complete that will
21:14collaborate to provide a better cuz we could cause raised areas or or other
21:19always going to be companies that will opt out of that and try and and and do
21:24something unique and win over themselves the
21:29the profits of the business success that that involves I really wonder I haven't
21:34heard several times today whether that degree of collaboration is is a pipe
21:42dream in our industry given how much competition and competitiveness and and
21:48and actually fairly negative emotions that a number of people in this room
21:53have had three each other to be a mystery we always talk about her friend
21:56we are we are in cases like this when it comes to winning winning business we're
22:01pretty damn competitive industry and it tends to be very exclusive you know and
22:08we've suffered so often from from people wanting to take part in this kind of
22:13thing simply because they they want to achieve customer looking rather than
22:17rather than you know share customers with with with their colleagues who do
22:22you think
22:23good question I mean I think we heard from Darren from sky is not what they're
22:29looking for in terms of vendors anymore I think there'll always be market forces
22:32an intellectual property lawyers that want to make sure that companies
22:35innovate enough that you build up
22:37intellectual property and commercially so I think they'll be elements where you
22:43should differentiate people should strive to innovate and Stratford more
22:46value to customers the new competitors we live in market forces times I think
22:50we should but is elements we should get faster about getting around certain
22:54common topics have become even industry on you know we talked about trade deal
22:57for kak high dynamic range I think the industry's grateful I think the TV
23:01industry is good maybe I don't even need to get faster or better but I think
23:05those forms exist because it's the big sure that the customers our customers
23:09have the biggest pain points around and it's the biggest shifts that drive the
23:12investment that will live awful standard definition to high-definition you look
23:16at the compression ship the set-top box if you know the big big element in our
23:20industry of the big spikes that caused the massive investment cycles in our
23:23industry so I think if if we get behind the ones that will move the needle and
23:28extract the biggest amount of investment then those ones I think should make
23:31sense but
23:33vendors gonna have to innovate enough to be the vendor chosen rather than be the
23:38vendor in the background and I guess what represents competitive advantage
23:42changes over time so we've got sometimes got traditional views of what we've got
23:46to keep close to us in the future you might give that away because competitive
23:50advantage comes from something completely different times are changing
23:53in that respect
23:57thank you


0:08赢得前晚餐或饮料的最后一次会议，我想我们可能
0:19得到相当接近想要喝一杯现在，但她从未想过上升
0:23他在比赛当时天色很舒服，现在
0:25曾经真的想睡觉，在这一点上，我前面结冰现在肯定是这样
0:30这是我非常高兴非常感谢你对这个机会谈
0:33对未来的消费一点，这不是好一点点
0:37观星，但在最后，这是一个呼吁采取行动，我觉得其实我的意思是
0:42它是一个荣幸今天到目前为止，我听一些伟大的会议
0:46认为这真的触及了其中的一些不同点，这是一个有点
0:49圆角鉴于位，但周围没有尝试看看这个，并有一个
0:54如果他来了电信运营商的哦此前曾有评论较早的评论
0:58善良的我是另外一个是爱立信，你知道巨大的庞大支出一个
1:03了118万人在一百八十多个国家大规模的大规模
1:06公司为什么我在这个舞台上，为什么我在这里是要去问题，我问他，但
1:14这是一点点爱立信从根本上认为，在这个行业
1:17作为一个新兴行业为契机，我的下一个点，我要去的地址，为什么
1:23因为它解决了许多不同的行业和爱立信已经
1:27基本上投资于这个领域相当长的一段时间，这是唯一
1:30介绍像他们会得到太多进入这个可爱的东西，但它
1:34刚刚把一点点的原因是有人大电信公司的事实语境
1:38供应商在这里，因为我们正好是一个非常大的媒体供应商现在这么回
1:43 2007年这是我来自一个当代的电视节目，我们有你
1:47知道压缩弯曲时编码技术的供应商部分
1:52组开始移动到托管服务，微软微软在这里已经
1:56所以我们买了媒体室现在微软最大的IPTV平台，你保持
2:02使用ATT红色来确保每个人都在这个房间里听到红蜂媒体等等
2:07爱立信书红蜂媒体进入广播媒体播放器
2:10管理英国广播公司ITV频道4频道5 500个电视频道非常自豪自己
2:15遗产再后来你知道50的最后我BC我们现在第二版
2:19印度和真两个主叫方不很迷人的基石，因为我们
2:24有这样的讨论，在这里对硬件和软件有关的广播结束约
2:29移位挨关于足球是一种服务模式，我的意思是这么多漂亮
2:32多少是一个美丽的时间表来表示，爱立信开始了
2:35购买的最大的硬件厂商1视频编码相关
2:40收购只是做一个软件，包括供应商在做同样的事情，所以
2:44美丽的书真的是在他的条款纳米来比喻什么
2:49发生在我们这个行业，但发生了什么
2:52总体而言，这是爱立信更宽广的视野汽车的视觉的东西，它调用
2:57在网络社会，这是本场比赛我想这是什么意思，什么是
3:02网络社会和所有的互联网，如果你喜欢到其他
3:05背景和什么我们真正在做互联网协会是由支撑
3:09三件事情流动性的宽带和云服务，如果你看看这个
3:14可爱的小简单的图表，这里的关键消息，我们已经超越部署
3:20云服务的互联网基础设施的基础建设
3:24网络基础设施，所以我们已经得到了我们在建造大楼
3:29建设我们一直以我们现在的安装阶段，你知道推出
3:33部署阶段和所发生的事情，当然是大规模破坏性
3:36大规模中断的每一个行业，你知道想的士认为booba
3:41想你选择想被打乱的任何行业
3:46互联网的基本原则，但它超过了互联网络的能力
3:50为支撑的互联网，因为它是这里的流动性传导已经从
3:54提供了一些基本用例来改变每一个未来
3:58行业和社会是和它才刚刚开始加速的
4:04可能会再次听起来像另一个可怕的消息，为大家在这个房间，但
4:07这不是它的机会，这样的机会，我们必须抓住这一点，我
4:11认为我们可以让我们期待着一点点的2020年其中的一些
4:17预测，我们做
4:18援助和约翰在这方面引用我们的预测中的一个已经被
4:22 2020年将有道路五十上廿个6个十亿连接设备
4:28十亿连接的设备有很多设备考虑请人本
4:33是物联网是互联网的一切，这是小冰箱的
4:36连手表红绿灯告诉政府的光线时，
4:40泡吹，你知道这一切都被连接应连接
4:44在逻辑上，我将有很多的用例出了这26个十亿15000000
4:49那些将视频启用，我们都知道这些设备是说，
4:53小报是智能手机，这些你知道，也许这些互联网连接
4:57冰箱，你要在你的冰箱观看的内容，因为我们已把
5:00听说今天它已经改变了人们如何消费，我们已经知道媒体
5:05我们从例子中看到的，现在的孩子们的卧室电视是平板电脑不存在
5:10没有你可知道有没有孩子在卧室里的电视不再是
5:13平板电脑，他们喜欢我的平板电脑的触控体验和我说平板电脑
5:18他有一组今天是无关紧要的不意味着是一个有争议
5:21语句，但看看连接设备的最新一项，即为这些
5:26小小的棍子的Roku公司坚持自己的亚马逊火棍你知道这些小
5:30铬成本这就是机顶盒的未来最终因为我们的
5:35客户角度出发的电视服务提供商的平台运营商机顶盒
5:39框是一个很大的痛苦是最大的投资方面，他们已经和
5:43今天很大很厚的，他们有很大的客户端的硬盘
5:47他们离开纺有大量的大三学生，所以我们可以时移电视和
5:50今天录制电视节目的完美不在于未来的打算以任何方式
5:55另一个统计，到2020年70％，这是怎么回事了，到目前为止是它从一个花边
6:03在移动电话网络中的移动性报告70％，基本上所有的流量
6:07蜂窝网络是要去BE视频我的意思是，我们正在构建的视频网络我们
6:13没有建立网络再也不是建立一个网络了我们
6:15建设一个视频互联网，因为从根本上视频缩放和
6:19标注因素一切与互联网，这是一个巨大的
6:23挑战
6:24无线运营商的网络运营商，我们已经需要的解决方案，试图
6:28减轻一些了，因为这是巨大的成本我的意思是，谁在乎我越
6:32意味着我们的消费者只想看如我们只想观看Netflix的，我们希望
6:37伟大的品质体验是现在期望，但它只是工程
6:41谁的支付，要试图使它只是工作，这是一个很大的挑战
6:44基本上，这就是为什么我们开始看到马路至5克路到下一个
6:48几代人的网络，但也要求店员广播蜂窝
6:52如果我们要去网络具有超强人气的内容，是永远流行
6:56在电视内容，我们要如何处理这个那也许是因为广电在某些方面
7:00网络使数大于我的意思是百分之七十是非常
7:05饱和度已经和它一定会继续上涨，这只是
7:08当然，在固定网络中的无线网络它已经非常高，
7:13另一种趋势，高端市场由2020年的另一个关键路径是基本
7:18宽带普及率的消耗所有的内容50％都转移到点播
7:23和送达时间，所以我们知道印度电视我们谈论你的罗山死亡
7:28计划在点播和时移UTV奖的价值，我们到达了
7:34平衡点所以最后你知道，因为当时真应该线性电视
7:37是Netflix的多少一般人多消耗电视今天影响还很小，你知道
7:42在需求仍然很小，但它的增长非常快，这不只是
7:47线性电视如此纯真的情感也增长总体消费
7:50出来还有这么两件事情是一个事实，即上半年运行起来
7:54消耗的所有内容将陆续需求和它的一半将生活在
7:59印度和关键件带走这里所有我们的研究，我们做的
8:02和我要摸我的研究，第二个可能仍然令人难以置信
8:06重要的电视直播是永远不会路程，而且你知道时间表
8:10正在转向更倾向于个性化和方便性，使第二十20
8:17我们已经有了这个网络社会的到来，如果他不是已经在这里等什么
8:22这是否意味着我们这是什么意思这个行业我们的行业我们
8:26客户和我说，我觉得中间值链永远破坏
8:30我不知道，我们可以把这个重新结合在一起，我认为我们只需要
8:34制定出像我们曾在以前的它和它的新的关系的新途径
8:38建立伙伴关系，你知道的家伙在左边的内容所有者在
8:42该广播公司想要的内容全球化，他们要到大众市场
8:47他们希望酿造打造自己的品牌在全球范围，他们希望利用这个
8:51网络社会结构的Internet连接来提供媒体
8:55直销为什么不应该，我们听到大数据你没有得到大的数据你不
9:00得到消费数据从你的补偿神经学广播，除非你有一个
9:04更好地接近紧密的关系，消费者在年底，这就是
9:09我们的客户希望，这就是为什么我们开始看到这些十月模型我们
9:12开始看到正在构建的应用程序，并会开始看到新的入口出现
9:17聚合的内容是什么苹果电视，如果它不是一些聚合的新方法
9:22更多的网络内容，让更多的人正在试图进来，提供
9:25聚合服务，以爆炸喷泉这种趋势会在网上和它的
9:31当然不是任何一个伟大的用户体验是指所有这些内容
9:35在谷歌地图在线突然不是辉煌的经历以任何方式和
9:40右手侧，付费电视服务供应行业电信
9:45运营商的有线电视服务提供商的卫星电视服务提供商在
9:50他们具有传统的付费电视一个艰难的时间，以及因为根本
9:56上游内容提供商和广播公司现在已经开始绕过
10:00他们贬低他们的新进入者的Hulu Netflix的比别人现在有
10:05只是我们校准消费者预期，我们将看到
10:08要付出什么电视的其实是一样，如果我付$ 10个月
10:12对于Netflix公司似乎对我的设备的工作它有足够好的内容为什么
10:17我会支付$ 150每月康卡斯特和时代华纳章程或不管是谁
10:22还是处女意志的天空，因为我得到所有这些内容我不看
10:26让所有这些服务我不使用我的意思是什么样的价值是，所以它的
10:30真正具有挑战性，你是具有挑战性的证明价值再继续
10:34建立，因为在该图象上的右手边的人是
10:38越来越漂亮善变的，他们可以很善变的，因为它更容易
10:42他们改变这种转变做他们想做的动力正在发生变化
10:46朝着正确的，如果它曾经做
10:48如果有的话是不是这也是家庭使用的是什么，我们想要看的权利
10:51我们仍然在内容业务就一直是内容业务，所以
10:55对我来说这是很大的挑战，当然还有一个很大的挑战是帮助解决
10:59这些不同类型的客户的问题，我们如何去这样做
11:03因此消费者在右手侧上的人我们做你消费
11:08研究代表大约每年有6.8亿人
11:13大大方方的试验让23岁的市场，我们这样做，让我带你通过一些
11:18统计现在2015年我们发布了最新的报告，这是免费的
11:21自2011年至今年
11:26他们等流媒体点播的内容流已经涨到50
11:31 ％的每日秀每日人告诉我们这些人，我们谈到了百分之五十
11:36到流媒体点播内容的每一天这是相当大联盟
11:40自2011年以来暴食87％可能是毫不奇怪，我们都知道，豆绿
11:46趋势，但实在是高，所以这是一个星期一次，如果你有一个护送服务
11:51 Netflix的或Hulu和亚马逊如果你是一个保驾护航的用户87％的
11:55他们都在观望不止一个情节一周
11:58数量庞大的庞大数量庞大的千禧世代永远谈女人
12:04反正长大后，他们改变自己的行为，他们岂不是千禧
12:07在今天所有的内容消费的50％是智能手机和
12:11用大电视，但设备不适合大多数，他们正在查看大多数
12:17观察是对他们的条件在其设备上我们做关于如何还等什么
12:22这样做，我们解决并作为安全作为一个产业将它转变将是或成为
12:26无聊的老和有工作和责任，就像你说的只是
12:30想坐在同一个晚宴电视暴跌前，去观看新闻
12:34招待
12:35我们还不知道最后真担心我的最后提供我们的呼吁
12:41动作我觉得我们这个行业，以帮助我们的行业所有线性电视的50％
12:46观众感到沮丧每一天，发现有价值的东西，观看
12:51这是一个糟糕的情况是一个非常糟糕的情况是被它的意思是
12:59别人都解决了问题，或者别人会解决问题或这是
13:02在我回来的感知价值的问题，如果我不能找到任何
13:06看，它是免费的
13:08我只是浪费减少10分钟我的时候我走了冷我弹过
13:12 EPG已经15页发生的这一切是我的晚餐变冷的
13:16卡西的东西，但如果我支付$ 100一个月这真的不是一个好
13:22情况是在
13:23所以我们要帮助解决这个问题，我认为我们可以得到最后一个相加
13:28我也
13:29的东西，我们需要思考的净推荐值的所有新
13:32您的Amazon重新您的Netflix天气入口
13:36推荐值这些新进入者比传统远高得多
13:39操作传统的球员有一个为我们的客户提供真正的压力点
13:43而作为一个行业的厂商的创新，他是我们的机会，真正帮助的
13:50一个合作模式来解决这些问题是现在的压力点是
13:53真的是现在这么简单的说很难做，这是我们认为基本上是
14:04应打印出的股票在边境的每一位客户，并
14:08应该是我们的使命，我认为从根本上这是对消费者
14:12负责消费者投票时作出的决定，我想
14:17我们应该有一个人一心一意的目标在这里点亮电视
14:22消费者每一天，我觉得他的日常一是可能是可怕的
14:26当我想到谁是谁在房间里自以为取悦电视消费者放心是
14:30就是我们在做的行业
14:31山腰我们大概是娱乐的乐趣通知等等
14:36取悦电视的消费者，我认为是所处行业看得到一个我
14:40认为这是真正可怕的每一天，因为我们不关心产业不
14:45在我们的客户不具备的平台技术业务
14:50车型心态的观念创新每一天和轧辊的
14:54出到客户我的意思是，我们能想出好点子，但我们所有的东西
14:57在个月
14:58几十个月的软件版本没有它不是，如果你看一下再新
15:04参赛者使用网络的方法网页的心态，他们建立了新的组织
15:09各地不断创新和提供服务，这就是我们都是向上
15:13对，这是一个很大的挑战，我们的客户以及我们要帮助他
15:17这让我们打破这一点我从一个小小的要去谈你
15:21为的事情，我们认为可能会有助于也许事情24位主要领域的
15:26作为一个行业，我们可以围绕易于包装使用的话，我认为任何真的很难
15:31事情可能会开裂所以无缝的经验，我认为客户已经
15:37终端消费者面试官可能已经想到事情会
15:41完全无缝即期消费我为什么能收看高品质
15:45在火车上的内容说实话，我甚至不能让上车的电话
15:49所以我可以观看流视频在火车上似乎没有人可以看视频
15:54在列车上
15:54为什么我不能继续观看表演家来自下班回家后，
15:59这样标志性的澳洲一件事会转移到电视的任何可能
16:04情景你能想象的视频消费将是未来为什么不
16:08为什么不只是工作，为什么不只是工作，为什么是不是学长
16:12交付基础设施还没有准备好了API的控制平台尚未
16:17准备有大量的技术问题解决作出
16:20体验真正无缝的，我认为特别是如果我们移动视频传输
16:24互联网作为一个整体负荷做有关使设计了视频网络
16:29做好准备能力的第二件个性化的发现很简单
16:34说我想内容的方案建议，只是你
16:38我特别喜欢的心情在这里在短短招待我或我要寻找我的
16:42喜欢这个演员
16:43有一个伟大的实验，怎么回事，我认为是极大的部署正在进行中
16:47这个行业，所以我认为我们正在取得巨大的进步在这里我还是想
16:51有一个巨大的庞大的巨大的路要走非常聪明的编程方面
16:55内容推荐，但它的会都被破解的人50％
17:00今天沮丧与线性电视天天这会是顶部
17:05议程是不是
17:06个性化，我们都知道课程的个性化机会
17:09当然，更大的不只是推荐内容的商业机会
17:13推荐广告推荐推销各种其他的事情
17:16我们听说过的大数据今天再次运行发挥了重要作用Analytics（分析）
17:20巨大这里
17:23身临其境的内容，第三一夫多妻制身临其境的内容这两趋势之一
17:26里面身临其境的内容是消费者想要沉浸在自己的东西
17:30他们的爱情，这就是一直在做培训，我们已经看到了，所以我们必须要
17:34帮助它运到破坏，我们必须帮助那些访问该节目的
17:39的东西，他们的爱和也的事情，他们的社会生活的朋友推荐或
17:43你知道什么是自己的同伴群看什么名人看我们
17:46有以启用，以及，但当然该内容的其他部分
17:50大家都每次你去一个会议或时间感到兴奋的行业
17:53显示他在谈论下一代电视格式硬盘是它会是
17:58四个或八个K在我们等待我们需要高动态范围的画面
18:02准备好你知道这一切的东西，但它是一个巨大的机会，在这里，因为
18:06消费者每一次每一个研究中，我们做消费者了解画质
18:12质量，这是理解的画质和他们准备支付
18:15它每次我们看着好吗3D转变是在雷达上有点昙花一现的
18:19数字会谈论，但高清20 THT标准定义
18:23人们会因为你知道的保费，我们非常自豪能够推出
18:27该BTW体育运动UltraHD频道BBC体育大很大的挑战要做到这一点，你知道
18:31第一次在英国做的悲剧
18:35而最后一个，这是一个棘手的可能是因为它不是
18:37技术难怪有技术支撑这一点，我们已经听说了一点
18:41关于向软件转变位，我们听说过一些不同的
18:43模型被不断发展的独特的布局，你需要的软件，你需要
18:49在云顶发展业务
18:51你知道你需要我们的客户将要使用这些模型，使他们
18:54推出特色每一天他们并没有试图软化因在半年内
18:58时间你得推出，进行了试验，听取新功能
19:02消费者认为我们会尝试这种尝试，什么工作什么不知道如何
19:06平台和软件技术集成在一起使用这些新
19:11下一代Web技术的IP技术，软件技术，
19:15云计算技术，使我们的客户，让他们消费的因素
19:24快乐所以对我来说，这是我觉得作为一个产业，作为一个供应商我们的角色
19:32东西，我们专注于Eric的，肯定是转向消费者进入
19:37他们最大的球迷，我们听到球迷之前就是这样的机会
19:41摆在我们面前为我们的客户，让我们的客户能够做到这一点是这张照片
19:46在这里，你知道是一个情绪化的惊人的行业，我们是在和我们有
19:50大家有帮助我们的客户取悦消费者的观众，让他们超
19:55忠实粉丝
19:59谢谢你，我们运行的是有点晚了有没有从任何问题
20:14对地板，它是我将是世界上阿德里安并没有得到一个机会，
20:25问到最后一个面板，我们得到了我们得到了在关闭了早期客户满意度
20:36我们这个行业真正的客户满意度是关键取决于我们所有人对我们的
20:43行业方面共同努力一起做提供AA共同交付
20:50愉快的客户体验，我真的希望任何不寻常的说的一样
20:56事情刚才，我真的不知道这个行业和其他行业
21:01涉及的实际上是随时为客户提供无缝的客户体验，我的意思是能
21:08我们消除彼此的竞争对手的竞争很完全的意志
21:14协作，以提供更好的cuz我们可能会导致凸起区域或或其他
21:19始终将是公司将选择退出了，并尝试和做
21:24一些独特的，战胜自己的
21:29商业上的成功的利润是涉及我真的不知道我有没有
21:34多次今天合作的程度：是否听说是管道
21:42梦想在我们这个行业给多少的竞争和竞争力，并
21:48而实际上是相当消极的情绪，一些人在这个房间
21:53有三个彼此是一个谜，我们总是谈论她的朋友
21:56我们是我们在这样的情况下，当谈到中奖赢得业务我们
22:01非常该死的竞争性的行业，它往往是非常独特的，你知道
22:08我们从人想参加这样的遭遇常常从
22:13仅仅是因为他们自己想实现客户寻找，而不是东西
22:17而不是你知道的共享客户与他们的同事谁做
22:22您认为
22:23好问题，我的意思是，我认为我们从达伦从天上听到是不是他们是什么
22:29在供应商方面找了我想总会有市场的力量
22:32希望确保知识产权律师公司
22:35创新，你建立足够
22:37知识产权和商业化，所以我认为他们会的元素，你
22:43应区分人们应该努力创新和Stratford更多
22:46对客户的价值，我们生活的新的竞争者在市场力量的时候，我觉得
22:50我们应该，但为元素，我们应该找到让周围一定快
22:54你知道，我们谈到了贸易协议，共同的话题已经变得行业
22:57对于珏高动态范围，我认为这个行业的感激，我认为电视
23:01行业好，也许我也不需要获得更快，更好，但我认为
23:05这些形式存在，因为它是大确保客户我们的客户
23:09周围有最大的痛点，那就是推动最大的转变
23:12投资将生活可怕的标清到高清，你看
23:16在压缩船舶机顶盒，如果你知道在大的大元素我们
23:20行业的大尖峰引起大规模投资周期我们
23:23业内所以我想如果如果我们后面的那些会动针
23:28提取投资的最大金额那么那些那些我认为应该让
23:31感，但
23:33供应商要拥有创新足以供应商的选择，而不是成为
23:38供应商的背景，我想代表什么竞争优势
23:42随时间的变化，所以我们已经有了有时得到了我们所拥有的传统观点
23:46要不断接近我们的未来，你可能给那个了，因为竞争力
23:50优势来自于完全不同的东西时代在变
23:53在这方面
23:57谢谢