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Shanghai Disneyland: Smart Move for Disney and China?
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Mickey Mouse, Minnie Mouse and the whole Disney gang will have a new home -- in Shanghai.
The 3.9 square kilometer Shanghai Disneyland resort officially began construction Friday morning with a large breaking ground ceremony in Disney style with song, dance and all the lovable characters. (Video from CCTV)
The excitement is clear, but media is buzzing as China enters another slow year of economic recovery. Despite these concerns, many are calling this park a profitable move for Disney and the LA Times says Shanghai is the perfect location.
“For Disney, the park represents a highly sought entree into one of the most promising consumer markets in the world to sell merchandise and market movie and TV brands despite tight government restrictions.”
Disney will not be taking on the 24.5 billion Yuan or $3.7 billion investment alone. The Chinese central government recently approved a joint venture between Disney and a state-owned business conglomerate, the Shanghai Shendi Group. The Shanghai Shendi Group will have the majority ownership with 57% stake and will split the costs and the profits with Disney.
But some say it may be a small world after all, because there are currently two Disneylands in Asia -- and China already has one that has never made a profit. Euro News covers the concern and the response from Disney’s chief executive, Robert Iger. (Video from Euro News)
BOB IGER: “I am thoroughly confident in the future of Hong Kong Disneyland and believe that China, which is a much larger country than the United States, is more than capable of supporting and sustaining two wonderful Disney destinations.”
A Fox Business analyst stresses there’s enough financial stability on the city level for Shanghai to be a place where dreams come true.
“But let’s remember that Shanghai, a city where capitalism, not communism, has been a mainstay for centuries. Shanghai will be Disney’s real gateway to all of Southeast Asia. And remember one more thing, guys. China, 1.3 billion people and 30 million newcomers to the middle class every year and the Disney brand means the same thing to people all around the world.”
And that brand is expected to rake in the dough. Shanghai government officials expect more than 7 million tourists immediately after the grand opening – hope to transform the city into a world – class tourist destination – in the next five years. Both theme parks, the hotels, the merchandise sales will all add to Disney’s international value.
But The Wall Street Journal says Disney’s ultimate moneymaker is not part of the plans -- yet. (Video from CCTV)
“Among the things that didn't accompany approval of the resort project: The ability to broadcast Disney programming on Chinese television airwaves… If Mr. Iger gets his wish for a television presence, Disney could find itself competing—or collaborating—with Shanghai Media Group.”
Both of China’s Disneyland resorts will be under construction for some time as the Hong Kong location is under expansion to offset the building of the new Shanghai site.
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Transcript by Newsy.
上海迪士尼樂園：智能移動迪斯尼和中國？
你看世界多源視頻新聞分析Newsy
米老鼠，米妮和整個迪斯尼剛將有一個新的家 - 上海。
該三點九平方公里上海迪士尼樂園度假區正式開工建設星期五早上一大動土儀式在迪斯尼風格的歌曲，舞蹈和所有可愛的卡通人物。 （視頻由中央電視台）
激動的是明確的，但作為中國媒體的嗡嗡進入另一個經濟復甦緩慢的一年。儘管存在這些問題，許多人主張這個公園一個有利可圖的舉動迪斯尼和洛杉磯時報說，上海是一個完美的位置。
“對於迪斯尼公園是一個非常受歡迎的主菜到一個最有前途的消費市場在世界市場銷售商品和電影，電視品牌，儘管政府的嚴格限制。”
迪斯尼將不會被接受的245億元投資或三十七點〇億美元孤獨。在中國中央政府最近批准了一項合資企業之間的迪斯尼和國有企業集團，上海尚迪集團。在上海尚迪集團將擁有多數股權 57％的股份，將分裂的成本和利潤與迪士尼。
但是，有人說這可能是一個小世界畢竟，因為目前有兩個迪斯尼樂園在亞洲 - 和中國已經有一個從來沒有盈利。歐元涵蓋了新聞關注和響應，從迪斯尼的首席執行官羅伯特伊格爾。 （視頻來自歐洲新聞）
鮑勃伊格爾：“我完全有信心在未來的香港迪士尼樂園，並認為中國，這是一個更大的國家，比美國，比能夠支持和維持兩個精彩的迪斯尼目的地。”
狐狸業務分析師強調有足夠的財政穩定，為上海的城市一級的地方是一個夢想成真。
“但是，讓我們記住，上海，一個城市的資本主義，而不是共產主義，一直是幾個世紀的支柱。上海將成為迪斯尼的真正門戶，所有東南亞。同時請記住一件事，伙計們。中國，1.3億人口和3000萬新移民中產階層每年迪斯尼品牌就意味著同樣的事情在世界各地的人。“
而且，品牌，預計在麵團耙。上海政府官員預計超過 700萬遊客隆重開幕後，立即 - 希望在城市改造成一個世界 - 級旅遊目的地 - 在未來的五年。這兩個主題公園，酒店，商品銷售都將增加迪斯尼的國際價值。
但是，華爾街日報說，迪斯尼公司的搖錢樹，是不是最終的計劃的一部分 - 但。 （視頻由中央電視台）
“在事情沒有陪批准的度假項目：迪斯尼的能力，廣播電視節目在中國電波 ...如果伊格爾先生得到他想要一台電視的存在，迪斯尼可能會發現自己的競爭或合作，與上海文廣傳媒集團。“
這兩個中國的迪斯尼樂園度假區將開工建設的一段時間，因為香港的位置正在擴張，以抵消建設新上海的網站。
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