ARIRANG NEWS2014.12.21---韩国东大门时装城

ARIRANG NEWS2014.12.21---韩国东大门时装城
發佈日期：2014年12月21日
Now we are going to take a look at the largest fashion hub in Korea, Seoul′s iconic Dongdaemun Fashion Town,... which is visited by millions of tourists and local shoppers every year.
Park Ji-won has this week′s Industry Insight.
You can′t talk about Korea′s fashion industry without mentioning the Dongdaemun fashion market. Dongdaemun Fashion Town is the largest clothing market in Korea,... and about one-third of all Korea′s clothing distributors are based near the region.
From textiles and clothing subsidiary materials... to sewing factories and wholesale and retail shops,... if it has to do with clothing and fashion, you′ll find it here.
A designer′s idea can be made into a final product... in just a day. Let′s take a look.
This is Dongdaemun Fashion Town, the location of more than 30 fashion malls and tens of thousands of small clothing shops. "It′s really amazing all the district, and all the fashion is really nice."
"I sometimes see items with unique designs that I cannot find at brand name or department stores." Retail shops are open from midnight or 2 a.m. and wholesale shops open from 8 p.m. to the next morning, meaning the market operates 24 hours-a-day. What′s peculiar to the district is that it′s like a complete fashion ecosystem, where everything about fashion is clustered together.
Thousands of fabric and clothing subsidiary shops, and more than 20-thousand small sewing factories are all nearby. Designers can turn their ideas into clothes in just a day by making a sample, and once the design is confirmed, mass production can start after another day or two. With Dongdaemun′s fast yet sophisticated designs gaining global recognition, many orders now come from abroad.
"Now we get many orders for samples from China, as Chinese buyers visit Dongdaemun often." The Dongdaemun district makes more money from exports than domestic sales, especially in the wholesale market.
"Roughly 60 percent of the town′s annual revenue comes from exports. International buyers are mostly from China, Taiwan and Japan."
The fashion town also serves as a testbed for many up-and-coming designers.
"This is a hip fashion mecca where you can make and sell clothes. The region helps with my market research and market sourcing."
Some designers have successfully grown from single shops into fashion empires. This modern brand began from a shop in Dongdaemun,... but has expanded to include dozens of shops in China.
"Codes Combine started as a shop in Dongdaemun in 2002. Now we have many products in many categories, particularly menswear, underwear and a kids′ clothing line."
Fashion Group Hyungji,... which has the number-one market share in women′s clothes as a domestic company,.. also started as a humble shop in Dongdaemun market in the early 1980s.
"The founder of the group still emphasizes the so-called Dongdaemun spirit,... which is characterized by designs that ar
现在，我们要看看在韩国，首尔的东大门标志性的时尚城，最大的时尚中心......这是由数以百万计的游客和当地购物者每年参观。 朴趾源具有本周的行业洞察。
你不能谈论韩国的时尚界不提东大门时装市场。
东大门时装城是全国最大的服装市场在韩国，...大约三分之一的韩国服装经销商所依据的区域附近。 从纺织品和服装辅料...缝制工厂和批发及零售商店，...如果有做服装和时尚，你会在这里找到它。 设计者的想法可以制成最终产品...在仅一天。 让我们一起来看看。
这是东大门时装城，30多个时尚商场和成千上万的小服装店的位置。 “这真是太神奇了所有的地区，所有的时尚是非常好的。”
“我有时会看到有独特的设计，我找不到在名牌或百货公司的项目。” 零售商店从午夜或凌晨2点和批发商店，从晚上8点到第二天早上开开，这意味着市场运作24小时为一天。 什么是特有的区，它就像一个完整的生态系统的方式，这里的一切关于时尚的聚集在一起。 成千上万的面料和服装的附属商店，以及20多万元的小缝制工厂都在附近。 设计人员可以将他们的想法变成衣服，在短短一天拍样片，一旦设计确定后，批量生产可以一两天后开始。 随着东大门的快速而精致的设计获得全球的认可，很多订单，现在来自国外。
“现在，我们得到很多订单来自中国的样本，为中国买家参观东大门常。” 东大门区，使更多的钱从出口比国内销售，尤其是在批发市场。
“大约60％的城镇每年的收入来自出口。国际买家大多来自中国大陆，台湾和日本。” 时尚镇也作为测试平台为许多了崭露头角的设计师。
“这是一个时髦的时尚圣地，在那里你可以做现卖的衣服。这个地区有助于我的市场调研和市场采购。” 一些设计师已经成功地从单一的商店成为时尚帝国成长。 从商店这家现代化的品牌开始在东大门，...但已扩大到包括几十个在中国商店。
“守则联合收割机开始在东大门商店在2002年现在我们有很多产品在许多类别，特别是男装，内衣和儿童的服装生产线。” 时尚集团Hyungji，......其中有头号的市场份额，在女人的衣服作为国内公司..也开始在东大门市场的一个不起眼的小店，在20世纪80年代初。
“集团的创始人仍然强调所谓的东大门的精神，......其特点是由AR设计