Investors Trading Academy---Crowdfunding众人集资

Investors Trading Academy---Crowdfunding众人集资
發佈日期：2015年9月23日
Welcome to the Investors Trading Academy talking glossary of financial terms and events. Our word of the day is “Crowd Funding”
Crowdfunding is a way of financing your business through donations of money from the public. This is commonly done through crowdfunding websites.
Generally, you post your business idea as a 'campaign idea' onto the website, with a description of your project. If people want to support your campaign, they can donate money to help you achieve your goal. These supporters are often called backers. On some websites, you need to set a monetary goal, and a time frame to reach this goal by. To encourage people to support your campaign, you can offer incentives and rewards based on amount they donate. These incentives and rewards can be anything, such as merchandise, acknowledgement, discounts on future purchase of the product you are developing, etc.
For example, you can set that for every donation of $10, you will provide an acknowledgement to the donor on your product’s website, and for every donation of $20, you will reward a 5% discount on the purchase of your product once it is produced.
The advantages of crowdfunding over other sources of funding can include:
1. a customer base who are already committed to your product
2. the opportunity for you to interact directly with your customers, who are also your investors
3. the opportunity to get feedback from your customers while your product is being developed and tested
4. free word-of-mouth marketing for your product through your backers
5. instead of providing a share to investors, you still own your business in full
6. Lower commitment and risk -if you don't reach your goal, you don't have to commit).
By Barry Norman, Investors Trading Academy
欢迎来到财务条款和事件的投资者交易学院讲词汇。
我们当天的词是“众人资助”
集资是通过捐赠资金从上市融资业务的一种方式。这是通过集资网站常见的做。
一般情况下，您发布的经营理念为“活动的想法'到网站，与项目的描述。如果人们想支持你的活动，他们可以捐钱来帮助你实现你的目标。这些支持者通常被称为支持者。在一些网站上，你需要设置一个货币目标和时限通过实现这一目标。 为了鼓励人们支持你的广告系列，可以提供基于所捐数额的激励和奖励。这些激励措施和奖励可以是任何东西，如商品，确认，在未来购买你所开发的产品等折扣
例如，您可以设置为$ 10每一笔捐款，将为你提供一个确认在您的产品网站上的捐助，并为$ 20每一笔捐款，你将奖励您购买产品的5％的折扣一旦产生。
集资超过其他资金来源的优点包括：
1.客户群谁已经致力于产品
2.机会，让你直接与你的客户，谁是也是你的投资者互动
3.有机会从你的客户的反馈，而你的产品正在开发和测试
口碑4.免费营销，通过你的支持者你的产品
5.而不是提供一个份额的投资者，你还是自己在全业务
6.降低的承诺和风险 - 如果你没有达到你的目标，你没有犯）。
巴里·诺曼，投资者交易学院