TEDxBratislava2010.9.16---Nicolas Roope :不做广告,沟通的东西





TEDxBratislava2010.9.16---Nicolas Roope :不做广告,沟通的东西
TEDxBratislava - Nicolas Roope - Don't advertise, communicate by "things".
Creative director, founder of a top digital advertising agency Poke London
Nicolas Roope is a founder and creative director of Poke London (pokelondon.com), one of the top digital advertising agencies in the world. He adheres to the principle that instead of advertising the brand should communicate by the „thing". Whether they are useful or just fun. In particular, they cannot be boring or annoying. In his free time, Nicolas is also the founder and creative director of Hulger (hulger.com) focusing on innovative product design.
About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

TEDxBratislava- 尼古拉Roope-不做广告,沟通的“东西“。
创意总监,一个顶级数码广告公司创始人戳伦敦
尼古拉Roope是一个戳伦敦(pokelondon.com),前世界数字广告公司之一的创始人和创意总监。他坚持的原则,而不是广告的品牌应该传达的“事“。不管是有用的或公正的乐趣。特别是,他们不能被无聊或讨厌。在他的空闲时间,尼古拉也是创始人和创意总监对Hulger(hulger.com)创新产品设计为重点。
关于TEDx的中,x=独立组织的活动
在传播思想的精神价值,TEDx是一种本地的,自发组织的活动,使人们共同分享TED的类似体验活动。在TEDx活动,TEDTalks视频及现场演讲结合,引发的深入讨论和一小群的连接。这些地方,自我组织的活动都是品牌TEDx的,其中x=独立组织的TED事件。 TED会议为TEDx的方案提供一般性指导,但个别TEDx活动是自发组织.*(*待一定的规则和条例

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