Futurist Patrick Dixon 2013.12.19---零售业的未来

Futurist Patrick Dixon 2013.12.19---零售业的未来
發佈日期：2013年12月19日
http://www.globalchange.com Future of retail industry. Future of shopping malls, shopping experience and online shopping. E-commerce, m-commerce and price comparison sites - impact on retail chains and smaller stores. Growth of convenience stores and trends in sales of white goods, fast moving consumer goods (FMCG), future of furniture sales and auto sales. Competition between online and offline sales. Shopping and improving customer experience. Retail as entertainment, leisure retailing. Shopping malls as leisure destinations. Mergers and consolidation to form large retail chains. Growth of niche specialist retailers. Dealing with the last mile. Growth of home delivery, logistics, warehousing and supply chain management. Growth of both budget brands and premium brands and competitive pressures mid-market. Growth of middle class consumers in emerging markets. Fusion of offline and online worlds. Impact of mobile devices / smartphones on purchasing decisions by consumers. Tesco, Wall-Mart and Carrefour growth and impact on national brands. Retailing trends in Bulgaria, Romania, Poland, Russia, Ukraine, Germany, Italy, UK and rest of EU / Central Europe and Eastern Europe. How large grocery retailers use consumer research to control customer journeys through large stores. Growth of self-service. Future of marketing, advertising, and call-centres. Improving customer experience on your corporate website. Conference keynote speaker Patrick Dixon - speaking at client event for retailers in Bulgaria.
未来的商场，购物体验和网上购物的。电子商务，移动商务和价格比较网站 - 零售连锁店和小商店的影响。便利店和趋势的销售白色家电，快速消费品（FMCG ） ，家具销售和汽车销售的未来增长。线上和线下销售之间的竞争。购物和改善客户体验。零售为娱乐，休闲零售。商场作为休闲目的地。兼并和整合，形成大型零售连锁店。利基专业零售商增长。处理的最后一公里。送货上门，物流，仓储和供应链管理的增长。无论预算​​品牌和优质品牌和竞争压力中端市场的​​增长。中产阶级消费者在新兴市场的增长。融合离线和在线的世界的。移动设备/智能手机上受到消费者的购买决策的影响。乐购，长城沃尔玛和家乐福的增长和对民族品牌的影响。零售趋势保加利亚，罗马尼亚，波兰，俄罗斯，乌克兰，德国，意大利，英国和欧盟/中欧和东欧的其他地区。如何大杂货零售商利用消费者研究，通过大店来控制客户的旅程。自助服务的增长。营销的未来，广告和呼叫中心。改善你的企业网站的客户体验。会议主讲人帕特里克·狄克逊 - 在客户端事件发言的零售商在保加利亚。