Talks at Google2015.12.2---Marina Krakovsky: 互聯網中間商經濟

Talks at Google2015.12.2---Marina Krakovsky: 互聯網中間商經濟
發佈日期：2015年12月2日
For 20 years we've been hearing that the Internet makes middlemen obsolete. But middlemen use the Internet, too, and the best ones do it more efficiently than the average buyer or seller can. In fact, economic research shows that middlemen's role in the economy has actually grown with the growth of the Internet. In this talk based on reporting for her book THE MIDDLEMAN ECONOMY, journalist Marina Krakovsky shows how and why our hyper-connected age makes middlemen more prevalent than ever. Appliance flippers on Craigslist, PowerSellers on eBay, Internet-enabled businesses from Airbnb to ZocDoc and the many venture capitalists who fund them: these are some of the many middlemen who thrive in the modern economy. Drawing on ideas from economics, sociology, and psychology, Krakovsky explains why some middlemen have disappeared while others have gained in importance. Marina Krakovsky is a Bay Area journalist and the author of The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit (Palgrave Macmillan). Her writing has appeared in the New York Times Magazine, the Washington Post, Stanford magazine, Scientific American and Scientific American Mind, Discover, Psychology Today, and Slate. Formerly a software technical writer, she also writes for Communications of the ACM. She earned a B.A. in English from Stanford.
This Authors at Google talk was hosted by Boris Debic.
20年来，我们已经听到，互联网使得中间商过时。但中间商利用互联网，也和最好的更加有效地做到这一点比一般的买家或卖家可以。事实上，经济的研究表明，中间商在经济中的作用实际上已经成长随着互联网的发展。在这次谈话的基础上报告了她的书不需要中介，经济，记者匡Krakovsky显示了我们的超级连接时代如何以及为什么让中间商比以往更加普遍。在Craigslist家电脚蹼，在eBay超级卖家，互联网功能的企业，从发现生活怎样向ZocDoc和许多风险资本家谁资助他们，这些都是一些许多中间商谁在现代经济中茁壮成长的。借鉴经济学，社会学和心理学的想法，Krakovsky解释了为什么一些中间商已经消失，而其他人都得到了重视。
滨海Krakovsky是海湾地区记者和中间人经济作者：如何经纪人，代理商，经销商，以及日常媒人创造价值和利润（Palgrave Macmillan出版社）。她的作品曾发表在纽约时报杂志，华盛顿邮报，美国斯坦福周刊，美国科学和科学的美国精神，探索，今日心理学和石板。以前软件技术作家，她还写了ACM通讯。她获得了学士学位在英国斯坦福大学。
该作者在谷歌的谈话会议由鲍里斯Debic。