arirangnews2013.4.7---三星投资更多的营销比R＆D

arirangnews2013.4.7---三星投资更多的营销比R＆D
Samsung Electronics spent more on marketing than R&D last year, raising concerns among some analysts that the company may be sacrificing innovation at the expense of marketing. Ji Myung-kil has more. As you might expect from a company the size of Samsung Electronics, the Korean firm spends an absolute fortune on marketing. But analysts are concerned it may be doing so at the expense of research and development. Samsung aggressively markets upcoming mobile devices, such as the Galaxy S4 smartphone, as it tries to prise loyal iPhone and iPad users away from Apple. Local experts worry Samsung may lose its grip on innovation at a time when the market is teeming with ever smarter gadgets. Samsung Electronics spent a record 13 trillion won or around 11-point-6 billion U.S. dollars on marketing last year. Some 1-point-3 billion dollars more than Samsung poured into R&D. These numbers still dwarf Apple though with the U.S. firm pouring just 3-point-38 billion dollars into R&D and one billion into marketing last year. Market analysts expect Samsung to continue spending more on its marketing campaigns than on R&D this year as it tries to outpace the next wave of products from Apple. Market watchers say smartphone makers have so far left users feeling flat as they have failed to introduce innovative mobile experiences recently. A spokesman for Samsung said the company will keep boosting R&D spending while adjusting its marketing budget according to market conditions. Ji Myung-kil, Arirang News.
三星电子花费了更多的营销比去年研发，提高在一些分析师的担忧，该公司可能会牺牲而牺牲创新吉的营销方式。李明博KIL，正如您可能期望从一个公司的大小三星电子，韩国公司在市场营销花费的绝对财富，但分析师担心它可能是这样做的研究和开发的费用。三星积极推广即将到来的移动设备，如银河S4智能手机，因为它试图撬开忠实的​​iPhone和iPad用户远离苹果当地专家担心，三星可能会失去其创新的控制的时候，市场是充满了以往任何时候都更聪明的小工具三星电子花费了创纪录的13万韩元或约11点60美国十亿美元，去年营销。一些1-点-3十亿美元，比三星浇到R＆D 这些数字仍然相形见绌苹果虽然与这家美国公司浇筑只是3 -点- 38亿美元到ŗ＆ð和一十亿到销售去年。市场分析师预计三星继续其营销活动上花费更多的比对R＆D，今年作为它试图超越从苹果下一波的产品。市场观察家说，智能手机制造商至今左用户感觉平板作为他们已经失败了最近推出创新的移动体验。发言人三星表示，该公司将不断提高研发支出，同时根据市场情况调整其营销预算