ARIRANG NEWS2015.3.4---三星位居世界第二最有价值品牌

ARIRANG NEWS2015.3.4---三星位居世界第二最有价值品牌
發佈日期：2015年3月4日
Korea′s leading conglomerate, Samsung, has been declared the second-most valuable brand in the world.
Data by U.K.-based market research firm Brand Finance on Thursday put the estimated value of the Samsung brand at 81-point-7 billion dollars.
This is a 4 percent jump from last year.
The top dog at the moment is Apple, whose brand value was estimated at 128-point-3 billion.
The market research firm calculates a brand′s value... based on a company′s financial health and the brand loyalty of consumers. Samsung was followed by Google and Microsoft, estimated at 76-point-6 billion dollars and 67 billion.
韓國領先的企業集團，三星電子，已申報的第二個最有價值品牌在世界上。
由英國市場研究公司品牌財務數據上週四把估計值的三星品牌在81點7十億美元。
這是從去年4％的增長。
最高的狗目前是蘋果，其品牌價值估計為128點-3十億。
市場研究公司計算出品牌的價值......根據公司的財務狀況和消費者的品牌忠誠度。
三星，其次是谷歌和微軟，估計在76點-6十億美元和67十億。